Our Story
Inniquette: Where Nature Meets Ritual
——A Story Rooted in Sincerity
Zac never set out to create a brand. It began with a quiet frustration.
As someone who grew up appreciating the subtle art of incense, he found himself increasingly disheartened by what filled store shelves—synthetic fragrances masquerading as "natural," chemical-laced sticks that left headaches instead of calm. The more he learned, the clearer it became: modern convenience had stripped incense of its soul.
So, he turned to the old ways.
In his small workshop, Zac started experimenting with raw materials: comparing sandalwoods from Australia and India, testing unrefined herbal resins, and medicinal botanicals like mugwort and ginger root—ingredients traditionally used in Chinese herbalism for their grounding properties. There were no shortcuts. It wasn’t just about scent; it was about honoring the rhythm of nature, and being honest to himself.
What began as a personal quest soon became a ritual of sharing. Friends received hand-labeled bundles—“Try this for your morning meditation” or “Burn this one after a long day.” The feedback was unexpected: a teacher with chronic migraines found relief, a nurse used the sticks to cleanse her space after night shifts, a yoga studio incorporated them into classes. Slowly, requests trickled in. “Can you make more?”
Inniquette was born not as a business, but as an answer to those quiet, human needs.
Our Philosophy
We believe true incense isn’t a product—it’s a practice. Every stick is crafted with reverence for natural cycles (harvesting only in season, using every part of a plant) and a commitment to purity (no synthetic oils, dyes, or fillers). The “Inni” in our name is the mindful act of creating and sharing something that satisfy our inner believes.
Today, we remain small by design. Zac still oversees each batch, and many early supporters—those friends who first received paper-wrapped samples—now help source materials or test new blends. This is how tradition evolves: not through factories, but through hands and hearts.
In a world of quick fixes, we choose slow smoke.